Client: The National Wellness Institute is an organization founded in 1977 with the mission of providing health promotion and wellness professionals unparalleled resources and services that fuel professional and personal growth. NWI offers certification and training for wellness professionals, providing them with frameworks and tools that they can use to help clients achieve their wellness goals. The company has been very successful over the years and their annual National Wellness Conference has become the most highly acclaimed professional conference in health and wellness.
Bussiness problem: Lack of digital tools for wellness coaches that helps people to eat healthily.After my preliminary research that I did, before start working on the project, I found out that people are facing difficulties in choosing what to eat and what not.
So the problems I found are:
-Lack of information about how to follow the diet to lose weight.
-Lack of knowledge about how to eat and what to eat when you want to build muscles.
-Lack of info about products which harms/helps their health condition.
-A complicated and slow process to start eating healthy/choose correct meal plan/finding cooking recipes makes people feel that eating healthy is not an easy process.
-I believe that providing personalized meal plans for Overweight people will achieve weight loss faster than others.
-I believe that providing instructions on how to eat and cook healthy food for people who want to build muscles will achieve gain muscles in a short period of time.
-I believe that providing tasty and fast cooking recipes for people who want to eat more healthier will make them feel better and improves their health condition.
I started my research with Lean survey canvas to put everything together and have in one spot in front of me. Lean survey canvas helped me to understand a couple of things that would help me to solve my problem. They are:
-What information do I know already about that problem
-What do I need to learn?
-Who do I need to learn from?
-How do I reach these people?
-What do I need to ask these people?
My next step was to build my survey. Based on canvas I created a list of questions for it and listed all of them on a bottom.
My next step was to build my survey. Based on canvas I created a list of questions for it.
After I finished with my surveys and collect all data and I started to conduct interviews to get more information about that problem. During the interview, I could ask more specific questions and get more qualitative data from my target audience. So I created a list of questions that I would ask during interviews. The questions were:
1) Do u care what you eat in General? Why?
2) What can you improve or change in your lifestyle to make it better?
3) How many meals you have per day?
4) Have you ever been on diet or use services of nutrition specialists?
5) Do you count your calories before /after your meal? If yes.how?
6) Can you visually determine estimate calories number per one meal? If yes. How?
7) Do u know how to eat healthily?
8) Where are u looking for info like that?
9) Is it important for you to count calories?
10) What is your usual place where u eat?
11) How do you maintain or lose your weight
12) Tell me how you build your muscles?
After gathering all my quantitative and qualitative data, I organized all the research into an affinity diagram, where I was able to categorize the findings into sections and hone in on the 3 main pain points.
So my top pain points are:
-Users don’t well informed about how to eat healthily.
-Users spending a lot of time looking for information about healthy food topic.
-Users don’t like the taste of healthy food overall and prefer junk food coz of taste and habits.
-User’s don’t have easy to use and simple tool to track their calories, that's why they don’t count them.
-Users spend a lot of time choosing recipes and cooking.
Also, I found out that people are looking for information in different places. Cooking recipes are too complicated to follow.
Based on my research results and affinity diagram I build my user persona. This tool helped me to empathize with my target user.
Taking into account all the pain points I create a user journey. This journey helped me to understand the way how my persona solve his problem when facing a challenge while making cocktails. It helped me to see the Tom lowest points during his journey. Where and when did he feel top frustration and confusion with something?
So based on my User Journey I realized that Tom is more stressed when he:
-Looks for healthy cooking recipes all over the places
-Makes a shopping list for a week
-Looks for step by step cooking instructions
After defining my strategy I started putting some ideas on a paper. Was thinking about features that could solve the user's pain points and differentiate my app among others. For that purpose I used a very good tool, calls "Moscow method". It helped me to organize app my ideas and prioritize my features.
I divide all of them by next categories:
-Must have features
-Should have features
-Could have features
-Won't have ones
After brainstorming I did one round of concept sketches to describe my features on paper. Then I created a sitemap to see the whole hierarchy.
I see my app helps people to eat more healthy under the supervision of a coach. The app will let a user to choose a meal plan, generated specially for the user, based on user's goals, preferences, and requirements. Meal plans will be created by dietary specialists and personalized for a user. After a meal plan selected, the user can cook everyday meals using step by step instructions.
Based on my concept sketches I created low-fi wireframes of my future app. I used "Crazy 8's" technique for that to get as much screen ideas as possible. After screen analyses and some design improvement, I came up with the final version of low-fi wireframes.
After 2 rounds testing of my low-fi wireframes, I made some changes based on users feedback and created a mid-fi wireframe. (Scroll down to see testing results and main changes.) Now take a look at what I came up with:
After testing of my low fi and mid-fi wireframes I made some changes based on users feedback and improved my screens in hi-fi prototype. Here are the main changes what I made moving from low-fi to mid-fi.
Now We are proceeding to the interesting part of the project. In order to start creating our Hi-fi wireframes I had to define colors, mood, and vibe of my app. So I created Style tile based on mood what I'm trying to express with my design. I did desirability test of my Style tile with 5 users and they validated my brand attributes like:
Based on feedback from testing Mid-fi I started working on Hi-fi wireframe and fix all issues.
Take a look at my test results:
Next step was the creation of Hi-fi prototype, taking into account style tile, mood and brand attributes that were validated earlier. Look at the result:
During the process of creation, I developed a Style guide. This is a tool that shows all atomic elements that app was build from in one place. Also, it helps app members of design team be on the same "UI" page even if they just start working on a particular project.
Usability test went well. All 5 testers completed task fast and easy. I received the next feedback:-Manly
Next step was prototyping. I used Invision prototyping tool for that kind of task. I did all relation between the screens and assign click spots wherever it needed for my happy path. Speaking about micro-interactions I used Flinto to bring some animation to my prototype. I combined everything together and look what I got:
Let's summarize everything up.
Our research showed us the main pain points of my target audience.
There are:-Users don’t well informed about how to eat healthily
-Users spending a lot of time looking for information about healthy food topic
-Users don’t like a taste of healthy food overall and prefer junk food coz of taste and habits
-Users spend a lot of time choosing recipes and cooking
During our research, I figure out that people care what that it, but they don't like to eat healthy food every day, because they find it not tasty. People don't like to cook because it's messy and taking too much time. So my strategy was based on a hypothesis: "How might we help our users perform healthy eating a lot faster than they did before".
My MVP was a function that automatically generated a healthy meal plan for you based on your wellness goals. This function is good because it saves time on research, meal plan selection and makes your cooking easy with a help ofWhat was done to accomplish my goal
:-A dashboard that tracks your calories and food intake during a day with the integration of Fitbit.
-We build step by step instructions with a video for users with no experience in cooking.
-The user is able to share progress with a coach and also have chat if necessary.
-We build a huge database of meal plans that can fit any need and goal.