My Story

y design journey began with a simple desire to make things look better, but it quickly grew into a deep passion for solving problems through design. I discovered that understanding user experience and applying that insight to create meaningful solutions was just as exciting as crafting beautiful visuals.

As a Product designer, I take a holistic approach, using design thinking to uncover user needs and letting data guide my decisions. I create intuitive, impactful designs that help people around the world and drive business growth.

me

Hi! I’m Sergii - though most people just call me Serg. I’m a Product Designer based in sunny South Florida but imported here long time ago from Ukraine. I speak three languages, lead design systems, and create intuitive web and mobile experiences that scale. With a BA and MA in Applied Linguistics I combine sharp problem-solving skills with a deep understanding of how people think and interact. My work spans fintech, SaaS, and startup worlds, always aiming to make products feel effortless for users while driving real business results. Before design, I was behind the bar—perfecting cocktails and reading people in seconds. Now I channel that same instinct into design, though I still make a Manhattan that’s basically pixel-perfect.

skills

- UX Design
- UI Design
- Design Systems
- VR Design
- Rapid Prototyping
- Usability Testing
- User Research
- Generative AI
- Lean UX
- Information Architecture
- Design Thinking
- Design Ops
- Graphic Design
- Brand Identity
- Design team management